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Browsing by tag: grasse

Jasmine-covered terraces and a 15-acre garden with 5,000 roses

Posted by Robin on 14 May 2026 2 Comments

The property has jasmine-covered terraces and a 15-acre garden with 5,000 roses that serves as “a living olfactory journey,” Simon says. Guests learn how to harvest flowers like the centifolia rose, which is handpicked at dawn as soon as it blooms in May, and can join a perfume class. Pastry lessons, olive-oil sampling, and wine tastings are on offer, along with a screening room, a spa, and a pool.

— On Fragonard's Mas du Parfumeur estate outside of Grasse, due to open next month. Read more in This French Perfume Brand Is Opening an Exclusive-use Guesthouse at Travel + Leisure.

The Grasse of today holds more significance

Posted by Robin on 6 May 2026 Leave a Comment

As part of the Grasse revival, one of the world's largest fragrance companies, DSM-Firmenich, opened Villa Botanica, a private retreat for its top perfumers to discover new smells. The master noses, as they are known in the industry, create perfumes for brands such as Valentino and Gucci. Company master nose Honorine Blanc said she thinks the Grasse of today holds more significance for the industry than ever before.

— Read more in Grasse, birthplace to Chanel No. 5, is experiencing a perfume revival at CBS News.

Lavender-flavored ice cream, rose lattes

Posted by Robin on 25 April 2026 Leave a Comment

Beyond the old guard, the winding, sloping cobblestone lanes are chock-full of perfume boutiques, ateliers, and independent perfumers. It’s not uncommon to spy an artisan working on a formula at their perfumer’s organ through their storefront window. This rich history of fragrance and flower fields manifests in all sorts of ways throughout town, including lavender-flavored ice cream, rose lattés, and book shops stocked with flower field guides.

— Read more in This French Village Is the ‘Perfume Capital of the World’—With Cobblestone Streets, Miles of Flowers, and Tons of Charm at Travel + Leisure.

It felt like a miracle

Posted by Robin on 24 May 2024 Leave a Comment

My father was a perfumer too, and I vividly remember one time, when he was about 80, walking him back to his garden at 1am. We both stopped in our tracks. There was this incredible scent of tuberose coming from the town, and jasmine from somewhere up high. The meeting of the two was like a fully formed perfume. He said he’d been experiencing that for 65 years, but every time it felt like a miracle.

— Read more in Perfumer Jacques Cavallier Belletrud’s guide to Grasse at Financial Times.

Half of their harvest

Posted by Robin on 20 February 2023 Leave a Comment

Last summer, Grasse faced extreme droughts, resulting in some producers losing nearly half of their harvest. High temperatures affect the future quality of roses and prohibit some flowers, such as tuberose, from growing. [Carole] Biancalana felt these impacts directly: this year, her tuberose harvest dropped by 40%.

— Read more in Climate crisis brings whiff of danger to French perfume capital at The Guardian.

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