As part of its ongoing mission to help guests sleep better, wake easier and never miss brekkie again, all Holiday Inn Express hotels across Australia and New Zealand, as well as participating hotels in Singapore, Thailand and Japan will now offer guests the chance to trial the exclusive in-room scent experience. The aptly named Breakfast Alarm Clock showcases one of the brand’s most loved and valuable hallmarks – free hot breakfast, anywhere, always – turning it from a promise into an unforgettable start to the day.
Guests who trial the Breakfast Alarm Clock can choose their preferred wake-up aroma and will be gently roused each morning by a diffuser-style scent alarm – no jarring beeps or blaring tunes, just the delicious smell of their favourite brekkie wafting through the room.
— Read more in Wake up and smell the breakfast: Holiday Inn Express launches limited edition scent-powered alarm clock at IHG.
I need them to start selling the bacon aroma oil next! Or if guests can take one as a souvenir, I will be checking in faster than you can say breakfast…
I just need the bacon 🙂
As long as I can hear the sizzle as well as smell it! 🥓
Starbucks need to jump on this! I would love a Latte Alarm each morning!
Seriously I bet that would sell.
I’m probably in the minority, but I would not like this at all.
I like the idea of it existing but I wouldn’t ask for one either lillyjo.
I’m with lillyjo! No thanks to a hotel breakfast alarm clock, unless fresh brewed coffee is one of the options. Otherwise, it’s a Nope!