AI isn’t coming to fragrance — it’s already here, and in most things that the average consumer smells. The four fragrance conglomerates responsible for most of what the world smells — DSM-Firmenich, Givaudan, IFF, and Symrise — all integrate AI into their pipelines. Givaudan’s Carto system helps perfumers refine formulas. DSM-Firmenich’s EmotiON claims to produce scents that improve well-being. These systems are used not just in product labs but in fragrance education worldwide.

— Read more in How AI infiltrated perfume at The Verge.