Frank Voelkl, a principal perfumer at DSM-Firmenich and veteran nose, believes AI can be a foundational instrument. ‘When used thoughtfully, AI is an ally, not a replacement,’ he says, noting it can manage onerous tasks like juggling complex datasets, consumer preferences, raw material availability, and ingredient interactions – enabling more efficient and precise formulation. And for perfumers, more bandwidth for experimentation.

— Read more in Would you let a robot choose your next perfume? at Wallpaper.