Jo Loves is the new brand for Jo Malone, who sold her eponymous line to Estee Lauder some years ago. Jo Loves debuts with four fragrances: Pomelo, Green Orange & Coriander, Orange Tulle and Gardenia:
Each fragrance is defined by the unique personality of its wearer; 'Pomelo' is clean and crisp, 'Green Orange & Coriander' is soulful and sassy, 'Orange Tulle' is fun and flirty and 'Gardenia' is rich and regal. Which scent are you?
Pomelo (shown) ~ "Pomelo is clean and crisp; it's my best friend made up of memories and moments. It's that feeling of fresh linen sheets or a glass of bubbling fizzy water with a slice of lime and lots of crushed ice. Like me, Pomelo has a masculine side to it, it's confident and sharp."
Green Orange & Coriander ~ "Green Orange & Coriander is soulful and sassy. It has a wonderfully clean smell to it and the marriage between green citrus and herb sits beautifully together and becomes very sexy. It's incredibly comforting yet at the same time it evokes a real sense of passion and warmth."
Orange Tulle ~ "Orange Tulle is fun and flirty. It's a fragrance which captures movement and breathes life as its soft floral notes dance up and down drawing you in and teasing. It's a very feminine scent with a wonderfully fragile element to it, almost like a bride on her wedding day."
Gardenia ~ "Gardenia is rich and regal. This fragrance walks into a room and stands out in the crowd. You can instantly feel the creaminess of the petal and the distinctive floral note which evokes memories of beautiful Hawaiian summer days as well as hints of a winter evening."
Jo Loves Pomelo, Green Orange & Coriander, Orange Tulle and Gardenia will debut this week at a pop-up store at Selfridges in London, one each day (Pomelo is out on Monday), in 100 ml Eau de Toilette for £95 each. You can find more information at the Jo Loves website.