Fashion retailer Zara has denied infringing Estee Lauder's Jo Malone trademark, saying in UK High Court filings that it uses ‌the perfumer's name on fragrances it sells in collaboration with her in line with principles the cosmetics giant set out in 2020. [...] Although the Zara perfume bottles only feature its own branding, the lawsuit brought by Estee Lauder against ​Malone, "Jo Loves", and Zara's UK business is based on the words "Jo Malone" being included in the product descriptions ⁠on Zara's website and "Created by Jo Malone CBE, founder of Jo Loves" on the back of the packaging.

— Read more in Zara denies infringing Jo Malone trademark in Estee Lauder case at Reuters.

The current dispute centers on how Malone’s name has been used in [the Zara] collaboration. Product packaging and descriptions reportedly included phrases such as “created by Jo Malone CBE, founder of Jo Loves.” Estée Lauder argues that this constitutes trademark infringement, breach of contract, and “passing off,” suggesting it may confuse consumers into linking the products with Jo Malone London, the luxury brand it owns.

[...][Jo Malone] described herself as “surprised and very sad” to have received the High Court claim, confirming that she is preparing a legal defense and is ready to “defend [her] position and innocence in court.”

— Read more in “I Did Not Sell Myself”: Jo Malone Responds to Estée Lauder Lawsuit at BeautyMatter.