Amouage has launched a new trio of fragrances in the Essences collection: Line 618, Remain and Sequence…
Amouage Sindbad ~ new fragrance
Amouage has introduced Sindbad, a new fragrance created in collaboration with the Royal Opera House Muscat. The opera Sindbad: The Omani Sailor debuts today, and the fragrance will be “gently diffused” during the performance…
Sustainable harvesting of frankincense
Luxury Omani perfume house Amouage has received a FairWild Certification for its sustainable harvesting of frankincense at Wadi Dawkah, a UNESCO World Heritage Site in Southern Oman. The certification, recognized globally, ensures that wild plant ingredients are sourced in ways that protect biodiversity and human rights, while promoting fair business practices.
As the first in the Arabian Peninsula to earn this certification, Amouage marks a significant step toward the sustainable sourcing of natural ingredients for perfumery in the region.
— Read more in Amouage’s Wild Harvesting of Frankincense Receives Global Recognition at BeautyMatter.
A dynamic force
Oman-based fragrance house Amouage...continues to make its mark as a dynamic force in global high perfumery. The brand reported retail sales exceeding $200 million in the first half of 2025 (H1 2025), a staggering +60% year-over-year (YoY) growth, marking the strongest six-month performance in the brand's history.
From fast-paced growth in the Middle East to sell-out launches in high-concentrated collections, the company’s results underscore a deeper industry movement: the rise of resonant, culturally rooted luxury fragrance brands reshaping the power structure that was dominated by French heritage houses for decades.
— Read more in From Muscat to the Metaverse: Amouage Breaks $200M with 60% Growth in H1 2025 at Beautymatter.
Amouage Opus XVI Timber ~ new fragrance
Amouage has introduced Opus XVI Timber, a new addition to the Library Collection. Opus XVI Timber was inspired by the giant sequoias of California and the frankincense trees of Oman…