The 1 minute spot for Hermès Barénia. Below the jump, a 3 minute spot featuring perfumer Christine Nagel.
Imaginary Authors Untamable ~ new fragrance
Indie brand Imaginary Authors has launched Untamable. Like the other fragrances in the line, it was inspired by an imaginary book by an imaginary author…
Guerlain Shalimar Millesime Jasmin ~ new fragrance
Guerlain has launched Shalimar Millésime Jasmin, a new fragrance for women. Shalimar Millésime Jasmin is a limited edition flanker to 1925’s Shalimar, and follows 2020’s Shalimar Philtre de Parfum, 2021’s Shalimar Millésime Vanilla Planifolia, 2022’s Shalimar Millésime Tonka and 2023’s Shalimar Millésime Iris…
Thursday scent of the day 9/12
Happy Almost-Friday! It’s also National Chocolate Milkshake Day and the National Day of Encouragement. What fragrance are you wearing?
I am never going to be able to figure out my oldest bottle bought new. I do remember all my very early purchases, but those bottles have all been drained and replaced at least once. So today: a fragrance I know I bought early on and never drained: Guerlain Vetiver.
Reminder: on 9/13, wear the fragrance from the oldest bottle in your collection that you bought new…
Mapping odor memory
TUD’s research began in April and will study the effects of perfumes from Estée Lauder’s catalog on the parts of the brain that control memory and emotion. Dr. Hummel said the research hopes to find which parts of the brain are involved in mapping odor memory, such as the thalamus; which controls sensory and motor skills, or the cerebellum; and which controls balance and coordination, by tracking blood flow to various parts of the brain.
— Read more in Exclusive: Estée Lauder announces partnership with the Dresden University of Technology to study perfume and emotion at Glossy.