L’Oreal SA is considering a potential investment in Omani luxury fragrance company Amouage, according to people familiar with the matter.
The French beauty group has been holding talks on the possible purchase of a minority stake in Amouage, the people said, asking not to be identified because the information is private. Amouage’s owner, the SABCO Group conglomerate, has discussed a valuation of more than €3 billion ($3.2 billion) for the business in any deal, according to the people.
— Read more in L’Oreal Eyes Stake in €3 Billion Perfume Brand Amouage at MSN.
LOL @ the 3bn valuation but this would be the end of Amouage as we know it.
In all fairness, Amouage is already a far cry from the brand it used to be. Whether that is good or bad depends on your outlook.