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Guerlain Aqua Allegoria Florabloom ~ new fragrances

Posted by Robin on 31 January 2024 4 Comments

Guerlain has launched Florabloom and Florabloom Forte, new fresh floral fragrances in the Aqua Allegoria series.

Inspired by a rare natural phenomenon known as a superbloom, this creation evokes the multicoloured carpets of desert flowers that so spectacularly spring to life after heavy rainfall. "Florabloom is a celebration of the power and beauty of nature, that’s both wild and poetic." - Delphine Jelk, Guerlain Perfumer

Florabloom ~ "Discover Florabloom, a joyful, multicoloured explosion of rainbow florals within a bouquet whose heart radiates with true-to-nature tuberose. Set around dazzling white tuberose flower, roses, iris and violets accords come together against a mossy background to reveal sunny and bright creamy facets. " In Eau de Toilette.

Florabloom Forte ~ "Discover Florabloom Forte, a fragrance showcasing irresistibly addictive tuberose at sunset, a carnal Grasse Centifolia rose, and the warming notes of intensely powdery violet and iris. All amid an absolutely rich, multicoloured bouquet underpinned with bold sandalwood and velvety moss." In Eau de Parfum.

Guerlain Florabloom and Florabloom Forte are available in 75 and 125 ml, and in a 200 ml refill.

(via fenwick.co.uk, additional information via guerlain)

Possibly of interest

Guerlain Florabloom Absolu ~ new fragrance
Guerlain Aqua Allegoria Rosa Verde ~ new fragrance
Guerlain Aqua Allegoria Bosca Vanilla Forte, Oud Yuzu Forte & Rosa Palissandro Forte ~ new fragrances

Filed Under: new fragrances
Tagged With: aqua allegoria, delphine jelk, guerlain

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4 Comments

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  1. pyramus says:
    31 January 2024 at 8:49 pm

    Anybody else read that as Floraboom (presumably Flowerbomb’s little sister)?

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    • Robin says:
      31 January 2024 at 9:42 pm

      That would be funny!

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  2. eminere says:
    1 February 2024 at 6:49 am

    This reads like a profusion of flowers.

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  3. NileGoddess says:
    16 February 2024 at 5:25 am

    Tried this yesterday evening in Sephora. It’s like Nettare di Sole and Granada Salvia had a baby.

    They only had one tester, for the EdT. Will look for the Forte version before deciding. While I doubt it will be anyone’s HG, it is an office-friendly, safe blind buy and gift.

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