The Alphameta collab involves wearable digital “auras”, customised digital and physical scents, and NFT-connected near-field communication (NFC) tags on bottles. Working with Paris-based art directors M/M, Byredo and Rtfkt are visually rendering 26 ingredients that represent emotions (such as acuity, harmony, naivety and virtue). These will be treated as digital collectibles, and will come in limited quantities and wearable via Rtfkt’s “avatar ecosystem”, which include its CloneX avatars. More details on the launch will be announced in July.
— Read more in A perfume in the metaverse? Byredo and Rtfkt bet on visual “aura” at Vogue Business, or see RTFKT Teases New Web3 Fragrance Collaboration With Byredo at HypeBeast. (Or, see NFTs, explained at The Verge.)