French niche house Serge Lutens will launch Matin Lutens, a new collection with three fresh citrus fragrances inspired by "childhood memories of bath-time": L'Eau Serge Lutens, Parole d’Eau and Dans Le Bleu Qui Pétille.
A moment of serenity, a return to roots to reconnect with the essential through the new Matin Lutens collection. [...] Matin Lutens, a line whose understated aesthetics and purity evoke the simplicity of a ritual focussed on morning essentials: water, bath and... a little spritz of perfume. Natural ingredients, colours that reflect a return to serenity, perfectly in keeping with the organic vibe of this collection’s olfactory creations, Matin Lutens promises a long-awaited return to your roots: a peaceful morning wake-up!
L'Eau Serge Lutens ~ (Appears to be the same as the original from 2010.) "The freshness of an eau, the crispness of freshly ironed sheets, a pillowcase on which to dream… L’Eau Serge Lutens invites us to renew our connection with a world where true luxury is embodied above all in cleanliness." With magnolia, white mint and sage.
Parole d’Eau ~ "Colourless and odourless by definition, yet an eau can conceal a deep and discreet fragrance..." I will update with a more detailed description when I can find one! [Update: the notes include pine needles, lemon zest and eucalyptus leaves.]
Dans Le Bleu Qui Pétille ~ "A dive into the heart of the ocean, sea salt crystallising on the skin in the sunshine... In the sparkling blue, the smell of salt and iodine on skin warmed by the sun." [Update: additional notes include coriander.]
Serge Lutens L'Eau Serge Lutens, Parole d’Eau and Dans Le Bleu Qui Pétille will be available in 100 ml Eau de Parfum ($150) and in 240 ml Hand and Body Cleansing Gel ($49). Look for them in March.
(first quote via cosmeticsbusiness, subsequent quotes via sergelutens) (Updates via douglas.es, marionnaud.fr)
I was a massive Lutens fan until 2010, when I smelled L’eau Serge Lutens and instantly hated it. That was when I realized that he was as capable of jumping on a bandwagon as anyone else, despite his history of iconoclastic, nonesuch fragrances. It was the beginning of the end.
Maybe the other scents in this new collection are great. I really hope they are. But I doubt I’ll ever smell them. The last thing I need is another citrus cologne.
I would not mind if the light stuff funded the great stuff, you know?
Then again, maybe it does…there were so many uninteresting fragrances in a row that I’ve mostly stopped trying them.
I read “Parole d’Eau” and I immediately started hearing this in my head. I couldn’t help it.
https://youtu.be/KOdiGzkF-8A
I suspect that is not what he meant
But this did make me look up the origins of the word parole, which I’d never known (obviously, I do not speak French).
Do any of them smell like Mr. Bubble? Because if not, it won’t evoke my childhood bathtime memories.
Johnson & Johnson’s Baby Shampoo would do the trick for me.
I hated this collection when it was first launched and still have no interest in it.