Lancôme has launched La Vie Est Belle Blanche, a new limited edition flanker to 2012's La Vie Est Belle. La Vie Est Belle Blanche follows La Vie Est Belle Soleil Cristal, introduced earlier this year.
As a new day dawns on the world, we finally rediscover the joy of being together again. Introducing La Vie Est Belle Eau de Parfum Blanche, the fragrance of this irresistible burst of happiness that sets the planet ablaze like the light of a rising sun. A wake of pure, luminous and enveloping joy that shines bright from Paris to the world. The new facette of the La Vie Est Belle range, envelopes the signature gourmand trail of the iconic Eau de Parfum with an overdose of musk giving the fragrance and cocooning and creamy feel.
Led by a flash of aldehydes, bergamot and pink pepper blow an immaculate vibrancy on the skin. At the radiant heart, a generous bouquet of white flowers and iris unfurls its petals. The addiction of iris and the elegance of patchouli sparkle in a clean and vaporous trail of a musk overdose, enveloping like a second skin. An aura of dazzling light.
Additional notes include ambrette seed and gourmet accord.
Lancôme La Vie Est Belle Blanche is available in 50 ml Eau de Parfum.
I really like Soleil Cristal, which is already a lovely coconut/skin musk version of LVeB ( I weirdly seem to like the flankers of this perfume rather than the OG) but this seems to following the close to the body, close to skin, Ambroxan is our friend trend.
So maybe Cristal was meant to be summery and this is meant to be wintery?