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Joya + Free People Lou ~ new fragrance

Posted by Robin on 14 April 2021 7 Comments

New York-based indie line Joya has launched Lou, a new unisex natural fragrance made in collaboration with clothing brand Free People. 

Introducing Lou, a made-for-everyone perfume from Free People x Joya. Lou is a "vintage" perfume, both in spirit and in terms of ingredient selection, infused with a concentrated blend of pure "ethereal" oils: honeyed, ambery Benzoin Siam and precious white flowers, supported by sweet fire and soft citrus, sheer woods and subtle spice. Cozy, familiar but unknown. That feeling when you recall a song you'd forgotten.

The Scent: Layers of sweet woods, honeyed resin, pure white flowers, bright citrus and subtle spice. A woody, floral, citrus perfume made for everyone.

The notes include lemon, orange, bergamot, lime, grapefruit, petitgrain, pink pepper, jasmine, neroli, cedar, benzoin and guaiac wood.

Joya Lou is $78 for 50 ml Natural Parfum.

(via joyastudio)

Possibly of interest

Joya + Air Company Air ~ new fragrance
Joya Foxglove ~ new fragrance
Joya Ames Soeurs ~ fragrance review

Filed Under: new fragrances
Tagged With: joya, natural perfume

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7 Comments

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  1. lillyjo says:
    14 April 2021 at 10:58 am

    The guy on the left looks like a jerky 90’s guy. I don’t trust him to smell good. Lol.

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    • Eschmeling says:
      14 April 2021 at 11:39 am

      🙂

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    • She-ra says:
      14 April 2021 at 2:19 pm

      This.?

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    • Nancyleandros says:
      15 April 2021 at 10:36 am

      I wanna know why those pillowy lips were wasted on a dude.

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    • viridiaan says:
      15 April 2021 at 12:12 pm

      He’s like one of the characters from “The Californians” on SNL ?‍♂️

      On another note, check out the packaging – the bottle along with the box it comes in looks like a Lush product.

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  2. springpansy says:
    14 April 2021 at 12:03 pm

    Wow, I think they threw in almost every citrus fruit they could.

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    • Robin says:
      14 April 2021 at 12:34 pm

      Yes — sounds very summery.

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