New York-based indie line Joya has launched Lou, a new unisex natural fragrance made in collaboration with clothing brand Free People.
Introducing Lou, a made-for-everyone perfume from Free People x Joya. Lou is a "vintage" perfume, both in spirit and in terms of ingredient selection, infused with a concentrated blend of pure "ethereal" oils: honeyed, ambery Benzoin Siam and precious white flowers, supported by sweet fire and soft citrus, sheer woods and subtle spice. Cozy, familiar but unknown. That feeling when you recall a song you'd forgotten.
The Scent: Layers of sweet woods, honeyed resin, pure white flowers, bright citrus and subtle spice. A woody, floral, citrus perfume made for everyone.
The notes include lemon, orange, bergamot, lime, grapefruit, petitgrain, pink pepper, jasmine, neroli, cedar, benzoin and guaiac wood.
Joya Lou is $78 for 50 ml Natural Parfum.
The guy on the left looks like a jerky 90’s guy. I don’t trust him to smell good. Lol.
I wanna know why those pillowy lips were wasted on a dude.
He’s like one of the characters from “The Californians” on SNL ?♂️
On another note, check out the packaging – the bottle along with the box it comes in looks like a Lush product.
Wow, I think they threw in almost every citrus fruit they could.
Yes — sounds very summery.