We've posted it before, but it deserves a repeat: the 1990 Jean-Paul Goude spot for Chanel Égoïste. Below the jump, le making of (in which they go to Rio and build a copy of the facade of the Carlton Cannes), followed by the spot for Égoïste Platinum. (No English.)
Absolutely brilliant ad, as so many of the Chanel perfume ads used to be. They aren’t as prevalent any more, which is too bad. A lot of famous film directors made them.
I do not watch that much commercial TV, but I did see the Beyonce one last week!
But it’s been awhile since they did one of the big name / big production Chanel 5 ones, I think the last was Gisele Bundchen in 2014? They did the Keira Knightley one for Coco Mad in 2018.
That made my morning, thanks! It stays in your head doesn’t it. Egoiste! Egoiste!
My favorite YouTube comment this morning: “this is why you don’t sleep with everyone in your apartment building”
OMG, this is my SOTD today!!!
Egoiste, that is (not Platinum).
oh gosh, this made my day! I loved this commercial.