In perfumery, we do not really have direct access to all our ingredients, because everything is based on the perfumer’s memory. His memory of ingredients, of what they smell, of their accords… The problem is, memory works by getting rid of unused information to better focus on what’s new, which is why we forget about things.
— Perfumer Calice Becker, talking about Givaudan's new AI system, Carto. Read more at “We aim to put artificial intelligence at the service of perfumers’ creativity,” Calice Becker, Givaudan at Premium Beauty News, or see Givaudan Fragrances launches ‘Carto’, its Artificial Intelligence powered tool to reinvent the way perfumers create at the Givaudan website.
I suspect we are into an ai perfumery innovation racing.
Yes, probably…Symrise wins the PR battle since they have a fragrance to market where the brand is touting the AI system — to my knowledge that’s the first.
Certainly they win. The masculine one is really surprising, but i don’t know if it will sell well – it’s almost as if you have made a niche fragrance calibrated to the mainstream market, truly intriguing. It seems some are not enjoying tough