Fresh Rain Gin aims to replicate the earthy scent of petrichor, the term given to the smell given off when rain falls on dry soil after an extended warm period. Also called geosmin, the smell is produced by bacteria in the earth. The distillers found that geosmin is also present in beetroot, and used the root vegetable together with edible Bentonite clay (for a drying sensation on the palate) to replicate the experience and aromas of fresh rain.

— That Boutique-y Gin Company, working with Lizzie Ostrom of Odette Toilette (see Perfume: A Century of Scents by Lizzie Ostrom), has introduced a quartet of perfume-inspired gins. Read more at Boutique-y Gin Launches Unwrapped Egyptian Mummy-inspired Expression at The Drinks Business.