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The prized white flower

Posted by Robin on 31 December 2018 5 Comments

The pair started planting jasmine grandiflorum - a key ingredient in top French perfumes like J’adore L’Or or Chanel number 5 - in their farm in June. It is back-breaking work as every tiny flower has to be harvested by hand over a three-month period.

But if all goes to plan, within four to five years, they will be the second biggest producers of the prized white flower in France.

— Read more at Flower power returns to Grasse amid influx of young growers to 'world's perfume capital' at The Telegraph.

Filed Under: perfume in the news
Tagged With: grasse

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5 Comments

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  1. 50_Roses says:
    31 December 2018 at 10:47 am

    I’m a little perplexed by the claim that an untrained nose can only distinguish 15 smells?

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    • Robin says:
      31 December 2018 at 4:59 pm

      Well, so am I — very.

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    • annemarie says:
      31 December 2018 at 6:00 pm

      Me too. Maybe they meant scent types, not individual scents?

      I wonder how many smells most of us can dintiguish? A few hundred? More, if you cook or garden, or collect perfume!

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  2. stinker_kit says:
    31 December 2018 at 11:11 am

    This makes me happy!

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    • Robin says:
      31 December 2018 at 4:59 pm

      It is nice 🙂

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