Tom Ford has launched Beau de Jour, a new masculine fragrance in the Private Blend range.
Classic. Sharp. Maverick. Beau de Jour fragrance presents the perfectly groomed gentleman who considers every detail. He exhibits the best version of himself to the world, but beneath the surface is something deeper, refreshing and sublime in all its layers.
A fresh, commanding entrance of Lavender from Provence introduces the clean and fervent facets of the Beau de Jour scent. The cool and refreshing open is further amplified with an infusion of energetic hybrid of lavender and lavenders. The core beats with the herbal inflection of African Rosemary and floral green Geranium with its subtle mint inflection, a powerful contrast to the leather-like warmth of Oakmoss and the electric green of Basil. Patchouli and Amber create an earthy foundation of radiant wood and sensual musky warmth, further elevating Beau de Jour’s refreshing notion of masculinity through the finish.
Tom Ford Beau de Jour can be pre-ordered now at Saks Fifth Avenue, $605 for 250 ml Eau de Parfum.