Perfume-making techniques used in Grasse, a southerly French commune where iris, jasmine and other fragrant plants have long flourished, won U.N. recognition on Wednesday, boosting a bid by local industry champions to lure back more specialist growers.

The United Nation’s cultural agency said it had added the skills linked to cultivating flowers and blending fragrances in Grasse to its list of protected treasures.

— Read more at French fragrance masters of Grasse get Unesco heritage boost at Reuters.