Niche line Bond no. 9 will introduce New Bond St, a gourmand oriental fragrance, in September.

Bond No. 9’s home base, Bond Street, used to be a quiet, modest NoHo side street. NO LONGER. Suddenly it’s a hotspot, thronged with see-and-be-seen young celebs and attendant paparazzi. So of course we created New Bond St.—a modern gourmand oriental scent just for them.

[...] Of course we’re proud to have been pacesetting pioneers down here; we’re also eager to welcome the latest residents and the throngs of visitors who regard the revamped Bond Street as their favorite New York turf. So we’ve created a scintillating eau de parfum that’s as woke, style-wise, as they are. Arriving on counter September 15, New Bond St., a rich, strong, very sexy, multi-sexual gourmand oriental scent. It starts out with a wake-up call: citrusy bergamot, pepper and dewy muguet—the only floral in this scent. Then come the edible mid-notes: soothing cocoa, high-energy coffee beans and creamy chestnut. And finally, exotica: lingering patchouli, vanilla and sandalwood, mingled with feral leatherwood.

Bond no. 9 New Bond St will be $405 for 100 ml Eau de Parfum (or $485 for the Swarovski edition).

(via prnewswire)

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