While shoppers might still see an occasional sign featuring a glowering model in a statement lip, the glass cabinets have been replaced with antique armoires and self-serve shelves full of products. The aggressive perfume spritzers have been replaced (at least at the Guerlain Parfumeur boutique) with a digital consultation service where visitors can choose from 110 different creations and personalize their own bottle.
— Read more at Saks Fifth Avenue Rolls The Dice By Moving Beauty Department Off Ground Floor at Forbes.
So interesting! I have a love/hate relationship with the first floor at Saks. On some visits to NYC, I refused to visit because it is so overwhelming. I usually shop for fragrances there at Barney’s instead.
It will be interesting to see if they do this at all their stores…
They may needn’t not. My Saks in Columbus has such a horrible fragrance selection; it’s basically Bond No. 9 and not much else. I have several friends who work there, and they would all agree.
I have no Saks near me so can’t comment!
I apologize for the double negative. Lol. ????
Oh yay, something different! I haven’t been to Beauty on 2 but will visit at some point soon…maybe this Friday if I decide not to take the day off!
Let us know if it is teeming with the young people they are trying to attract