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The aggressive perfume spritzers

Posted by Robin on 23 May 2018 7 Comments

While shoppers might still see an occasional sign featuring a glowering model in a statement lip, the glass cabinets have been replaced with antique armoires and self-serve shelves full of products. The aggressive perfume spritzers have been replaced (at least at the Guerlain Parfumeur boutique) with a digital consultation service where visitors can choose from 110 different creations and personalize their own bottle.

— Read more at Saks Fifth Avenue Rolls The Dice By Moving Beauty Department Off Ground Floor at Forbes.

Filed Under: perfume in the news
Tagged With: brick n mortar store, saks

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7 Comments

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  1. Michael says:
    23 May 2018 at 9:21 am

    So interesting! I have a love/hate relationship with the first floor at Saks. On some visits to NYC, I refused to visit because it is so overwhelming. I usually shop for fragrances there at Barney’s instead.

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    • Robin says:
      23 May 2018 at 9:31 am

      It will be interesting to see if they do this at all their stores…

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  2. Michael says:
    23 May 2018 at 9:38 am

    They may needn’t not. My Saks in Columbus has such a horrible fragrance selection; it’s basically Bond No. 9 and not much else. I have several friends who work there, and they would all agree.

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    • Robin says:
      24 May 2018 at 12:14 am

      I have no Saks near me so can’t comment!

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  3. Michael says:
    23 May 2018 at 10:12 am

    I apologize for the double negative. Lol. ????

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  4. hajusuuri says:
    23 May 2018 at 6:34 pm

    Oh yay, something different! I haven’t been to Beauty on 2 but will visit at some point soon…maybe this Friday if I decide not to take the day off!

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    • Robin says:
      24 May 2018 at 12:15 am

      Let us know if it is teeming with the young people they are trying to attract :-)

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