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Frederic Malle Sale Gosse ~ new fragrance

Posted by Robin on 26 October 2017 29 Comments

Frédéric Malle Sale Gosse

French niche line Frédéric Malle has launched Sale Gosse, a new fragrance for children.

An ode to “enfants terribles” and all manner of monkey business: doodles on the blackboard, devious schemes and pranks galore. Petitgrain, neroli, bergamot and rosemary are infused with a cheeky smile of violet and strawberry for a taste of bubblegum, old-fashioned sweets and getting away with murder.

Sale Gosse was developed by perfumer Fanny Bal.

Frédéric Malle Sale Gosse is available now at Premiere Avenue in France, €180 for 100 ml Eau de Cologne.

(via shopping-premiereavenue, additional information via Milk Magazine)

Possibly of interest

Frederic Malle Uncut Gem ~ new fragrance
Frederic Malle Synthetic Jungle ~ new fragrance
Frederic Malle Rose & Cuir ~ fragrance review

Filed Under: new fragrances
Tagged With: children, fanny bal, frederic malle

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29 Comments

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  1. platinum14 says:
    26 October 2017 at 10:14 am

    Now a very nice name… Insulting in France, downright rude in French Canada.

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    • platinum14 says:
      26 October 2017 at 10:19 am

      *NOT*

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      • Robin says:
        26 October 2017 at 10:23 am

        Well, it wouldn’t be a nice thing to call a child here either, but in the context of a perfume name it seems obviously tongue in cheek?

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    • Elisa P says:
      26 October 2017 at 3:46 pm

      Just looked up the difference in the word’s meaning in France and Quebec. Yes, probably not for children in Quebec!

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  2. springpansy says:
    26 October 2017 at 11:45 am

    The notes sound fun. I wish the name had been a little more fun, too. Maybe they thought it was? It’s just a little too negative for me, even tongue in cheek.

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    • Robin says:
      26 October 2017 at 11:55 am

      I have a sarcastic sense of humor, I guess — it isn’t bothering me. But obviously it is not universally popular!

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  3. Oakland Fresca says:
    26 October 2017 at 11:50 am

    I am curious about the target market for this. At that price I imagine grandparents or wealthy aunts and uncles who don’t know what to buy their nieces or nephews? But it is odd for an aunt or some such to buy an expensive, probably rarely to ever be used “beauty” gift for a child called Sale Gosse. So I must have it all wrong. Is it really targeting the usual perfume shoppers and just has a different type of back story–children consumers be damned? It hardly seems the dream of tweens exploring their first designer frags.

    Thoughts>

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    • Robin says:
      26 October 2017 at 11:57 am

      I’m thinking wealthy parents buying it for their young children, children younger than tweens.

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      • Oakland Fresca says:
        26 October 2017 at 12:19 pm

        Sigh. I am all for teasing kids and teaching them to not take themselves so seriously, but. . . My dad bought me a “hip” t-shirt when I was about 10 that said SPOILED ROTTEN on it. I hated it and was embarrassed by it, but my father thought it was hilarious and wanted me to wear it frequently. This perfume costs more than he would ever have spent… perhaps “spoiled rotten” might be a more appropriate name, but just as bad. There is a photo of me as a girl, on a horse, clutching the reins and trying to pull my denim jacket closed to hide the t-shirt.

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        • tiffanie says:
          26 October 2017 at 12:36 pm

          As a kid I also disliked the spoiled rotten t-shirt. Even today I prefer my tees plain.

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        • Robin says:
          26 October 2017 at 12:44 pm

          Well, yes — it is also important to honor your child’s own sense of humor, right?

          Have not yet seen any press on this scent to speak of, which is unusual for Frederic Malle. Would be interesting to hear why he gave it this name.

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          • tiffanie says:
            26 October 2017 at 12:58 pm

            I want to know the why behind the name Sale Gosse too. Simply trying to be clever? looking to shock? Hope there will be more details at the FM site.

    • Kanuka says:
      26 October 2017 at 12:26 pm

      I think if I gave my younger relatives the choice between 180 Euros or a bottle of FM perfume they would take the money. The perfume notes are interesting. I could see a child’s perfume having hints of chocolate or vanilla or caramel but I guess that if the bottle is unused by the child in the family it will be worn by the adult…or maybe it’s something that the whole family can wear to bring them closer while attending fashion week?

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    • tiffanie says:
      26 October 2017 at 12:48 pm

      Sale Gosse was instantly funny to me because I figured that a FM at €180 is not for the kids.

      And Sale Gosse (wrongly I know) leads to the gentler “silly goose” rather than “dirty brat” in my franglish brain.

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    • tiffanie says:
      26 October 2017 at 1:00 pm

      Chant Wagner at mimifroufrou says Sale Gosse is Editions de Parfum FM’s “first perfume for children.” Elena Vosnaki at fragrantica does not explicitly mention it is for children, though she describes Sale Gosse as part of a “resurgence of childhood themes” as in Dent de Lait.

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  4. tiffanie says:
    26 October 2017 at 12:24 pm

    When I first saw this I had to laugh. I hope it smells nice enough to get francophones past the name. The bubblegum might do the trick.

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  5. Lovestosmellgood says:
    26 October 2017 at 12:58 pm

    I love Petit Guerlain, but on me, not my children!
    Why would anyone want to ruin the baby head smell? The yummy powdery yumminess when they are out of the tub and all squeaky clean
    And, this is just my moral compass, I would never buy something that expensive for my little ones! It would end up broken on the floor…

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  6. SFguy says:
    26 October 2017 at 2:44 pm

    This seems clearly intended to appeal more to the adult who buys it than the child who wears it. Gee, that approach always worked so well for me when I was a kid.

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  7. Koyel says:
    26 October 2017 at 2:54 pm

    It’s a little curious to me to see the super-negative visceral reactions people are having to the name of this perfume. In Toulouse, where I lived, it was a pretty playful moniker. There was a restaurant near me called Les Sales Gosses that we enjoyed going to. Maybe people are just more chill down south.

    Anyway, yeah, I also am not grasping the target market. It doesn’t really sound like a perfume I’d like to wear (or any adult?), so I’m not sure I buy into the it’s-for-the-parents thing. Or maybe it’s for the kinds of people who buy sweatpants reading JUICY across their butts?

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    • Amy says:
      26 October 2017 at 5:31 pm

      Yes I think this is the tone and I don’t think the perfume is meant for kids. See below! I don’t have my source though so I could be wrong!

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      • Koyel says:
        26 October 2017 at 5:36 pm

        I see! Believing that you’re not wrong makes the world make more sense to me :)

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  8. Uday Parfoom says:
    26 October 2017 at 3:42 pm

    Ah, excellent! Something to spray little Tarquin with so that he matches the olfactory profile that complements my lifestyle.

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    • Koyel says:
      26 October 2017 at 4:16 pm

      :)

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    • tiffanie says:
      26 October 2017 at 7:40 pm

      lol, Tarquin surely shares his fragrance collection with the well-dressed toddler named Quinoa, his best pal.
      http://miwdtd.tumblr.com/

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  9. Elisa P says:
    26 October 2017 at 3:51 pm

    I know it’s probably a cultural thing, but I find the idea of spraying perfume on babies or young children kind of weird.

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  10. Amy says:
    26 October 2017 at 5:30 pm

    Not sure where I read what I read, but I think fragrantica is wrong that this is a perfume for children. My sense is that it’s for grown ups living into the ironic and playfully meant name. Maybe I’m wrong though.

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  11. hajusuuri says:
    26 October 2017 at 6:45 pm

    I find the term endearing myself, tweaking a child’s nose while calling him/her a sllly goose.

    It is infinitely better than the F-ing Tom Ford perfume.

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  12. Old Herbaceous says:
    26 October 2017 at 8:02 pm

    I must admit, I chuckled when I saw the name, having spent part of my childhood attending French-speaking schools. I took it more as the endearment, in line with the “enfant terrible” theme. Of course, I am also the owner of a wall plaque that says “ATTENTION: Chien Mechant. Maitre Feroce.” (Sorry, I don’t know how to type an accent sign).

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  13. Pimientas says:
    28 October 2017 at 3:15 am

    There’s nothing on the Malle website about this being for children, although it does specify it is only presently available in Italy and France. https://www.fredericmalle.com/eu/perfumes/sale-gosse

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