Goutal’s Chat Perché and Malle’s Sale Gosse ($280) have had blockbuster sales since they launched. Both Goutal and Malle were surprised by the enthusiasm with which adults have embraced these fragrances for themselves. Is it a sign that we might all be looking for a bit of innocence and nostalgia in these stressful and divisive times?
— Read more at Why Fragrances Meant for Children Might Be What Every Grown-up Needs at New Beauty. Hat tip to Kevin!
Storied perfumers including Frederic Malle, Creed and Guerlain are among those seeing opportunity in children as young as 3.
The little ones are most likely introduced to the fragrances from their parents who wear the same brand, according to Alison Gaither, the beauty and personal care analyst for Mintel, a research firm. “Perfume for kids is a very niche market, but it’s even more niche when the prices are so astronomical,” Ms. Gaither said.
— The New York Times looks at niche fragrance for children. Read more at Love’s Baby Soft Was Just the Beginning.
French niche line Frédéric Malle has launched Sale Gosse, a new fragrance for children…
Friends often ask me what perfumes are appropriate for…CHILDREN! Call me old fashioned, but I don’t want to smell a child wearing Kouros (the shock…like seeing a six-year-old boy sporting a handle-bar moustache) or Chanel No. 5 (as surreal an experience as any episode of Toddlers & Tiaras). Colognes for children should be light, simple, unobtrusive, but still have some lasting power (otherwise the child is likely to reapply constantly). Oh, and children’s colognes should be inexpensive (I bet they’ll leave their perfume in the car on a hot day or lose it).
I started keeping a perfume notebook a few years ago, and I just added Fragonard Jasmin1 to my list of fragrances appropriate for young, female perfume lovers…
French children’s concept store Bonton has launched their debut fragrance, Bonton Eau de Toilette. The scent was developed by perfumer Isabelle Doyen in collaboration with Camille Goutal…