French ready-to-wear line Zadig & Voltaire has launched This is Me!, a new unisex fragrance for children…
Goutal’s Chat Perché and Malle’s Sale Gosse ($280) have had blockbuster sales since they launched. Both Goutal and Malle were surprised by the enthusiasm with which adults have embraced these fragrances for themselves. Is it a sign that we might all be looking for a bit of innocence and nostalgia in these stressful and divisive times?
— Read more at Why Fragrances Meant for Children Might Be What Every Grown-up Needs at New Beauty. Hat tip to Kevin!
Storied perfumers including Frederic Malle, Creed and Guerlain are among those seeing opportunity in children as young as 3.
The little ones are most likely introduced to the fragrances from their parents who wear the same brand, according to Alison Gaither, the beauty and personal care analyst for Mintel, a research firm. “Perfume for kids is a very niche market, but it’s even more niche when the prices are so astronomical,” Ms. Gaither said.
— The New York Times looks at niche fragrance for children. Read more at Love’s Baby Soft Was Just the Beginning.