Significantly, the top 10 bestselling fragrances globally are predominantly designer-led, with Chanel’s iconic No.5, from £66.50, Dolce & Gabbana’s fresh Light Blue, from £44, and Viktor & Rolf’s sweet Flowerbomb, from £49.99, remaining firm favourites.
Yet, all three launched more than a decade ago, when it was, some might say, easier to create a blockbuster scent because the market was less saturated. In recent years, it’s become harder for new olfactory offerings to break into the arena as our tastes have changed.
— The Telegraph looks at the designer vs. niche wars at the perfume counters. Read more at How fashion houses are fighting back with their latest fragrances.