So we are seeing a whole new evolution of luxury. Many of the great brands of the Eighties and Nineties have become almost masstige. Limited editions are so pervasive; flankers so frequent. The aspirational qualities don’t last. On the other hand, I’m fascinated by the explosion of creativity, the opportunity that is taking place in the niche fragrances. For me, niche is the nursery school of the future.
— Author and fragrance expert Michael Edwards, in Michael Edwards Discusses Luxury Fragrance History, Niche Fragrance’s Future at Women's Wear Daily.