[Millennials] twist everything, they transform. They appropriate Hermès’ codes to do other things. I said to myself, it’s an interesting way to see things, and perhaps that could simply be a way to formulate [perfume] differently. If I take the major codes of perfumery and I shake them up a little, can I obtain other textures? So I started with that idea. I chose to twist three of perfumery’s raw materials: ginger, a white spice; tuberose, a flower that is a bit disconcerting, and sandalwood, an elegant wood.