Paris Hilton will launch Rosé Rush, a new fragrance for women. Rosé Rush is a followup to 2016's Gold Rush.

Following the international success of GOLD RUSH Paris Hilton, ROSÉ RUSH marks the second feminine addition to Hilton’s internationally-acclaimed “GOLD RUSH” scent assortment. Reminiscent of its predecessor, ROSÉ RUSH embraces old-Hollywood glamour, while drawing inspiration from the exhilarating “rush” one feels when falling in love.

Rosé Rush was developed by perfumer Richard Herpin. Notes for the fruity floral rose fragrance include rose, neroli, lychee, peony, papaya, amber, cedar and white musk.

Paris Hilton Rosé Rush will debut at Perfumania in July, in 30 and 100 ml Eau de Parfum.

(via beautyfashionfragrance, hat tip to jonr951!)

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