Paris Hilton will launch Electrify, a new woody floriental fragrance for women…
Paris Hilton is really good at assimilating to the people around her — fans, paparazzi, reporters who buy everything secondhand and don’t own a single bottle of perfume (I mistakenly call Chanel No. 5, probably the most famous fragrance ever, “Chanel No. 9,” and she doesn’t even correct me). But when I ask her why she needs 24 different perfumes with her name on the bottle (“Why not have just, like, one signature scent?”) it takes a moment for the question to register. Then a wave of comprehension washes over Paris Hilton’s face, and she throws her head back and laughs a deep, true, guttural laugh.
— Paris Hilton floored by reporter who does not understand the marketing and selling of consumer goods. Read more at Paris Hilton Will Never Go Away and Never Stop Making Money at Time.
Is this a scent fit for Le Labo? No, but when celebrity scents are synonymous with body sprays, Rosé Rush layers a few rose notes around other complimentary flowers, giving it a steady wear and longevity that you don't get with most scents of its kind.
— Allure on Paris Hilton Rosé Rush. Read more at Paris Hilton's New Fragrance Is Everything You Loved About The Early 2000s.