It’s the last fact that makes it such a pungent experience, as most of the products are kept out in the open. “The Lush smell is a mixture of our top products,” says Brandi Halls, Lush’s director of brand communications for North America. “When I walk in, I can definitely smell the Avobath bath bomb, the Karma soap, and the Vanillary perfume. These are some of our cult products.” This suggests key notes to the Lush smell include lemongrass and bergamot from Avobath, patchouli and orange from Karma, and vanilla and jasmine from Vanillary.
— Jessica Furseth investigates the odor of a Lush store. Read more at Why Lush Stores Smell Like That at Racked.