Lush has launched Moominvalley, a new perfume in the brand’s collaboration with the Moomin franchise…
The daily lemming
I assume this will be in the US soon? From the latest Lush + Hello Kitty collaboration, Pochacco dusting powder: "...the perfect pick-me-up after all that sporting around. With coconut milk powder and a splash of coconut oil for silky soft skin, this dusting delight even smells like Pochacco’s favourite snack — banana ice cream. What a strike! We chose this scent not only because it’s Pochacco’s favourite snack, but because he’s also four cups of banana ice cream tall! That’s certainly tastier than the metric system." At Lush UK, £12.50 for 60g.
The daily lemming
From Lush, Squeeze The Day Shower Gel: "When life gives you lemons, we’ll do you one better. Meet the best of the zest, a triple shot of citrus to sort out dull showers, dreary mornings and stagnant minds so you can carpe that diem. Take that, lemonade!"; $10.50 - $33, at Lush USA.
A bumper financial year
Lush has reported a bumper financial year in 2025 with increased sales and a stabilisation of pre-tax loss, despite taking a hit from a surge in cocoa ingredient prices.
The group’s turnover amounted to £736.2m for the year ended 30 June 2025, and on a like-for-like basis, turnover increased by 8%, reflecting 7% growth in retail stores and 13% across digital platforms.
— Read more in Lush reports full-year 2025 results rise despite hit from cocoa price surge at Cosmetics Business.
The daily lemming
My latest reason to run over to Lush: limited edition Marmalade Body Wash. "We daresay you’ll be wanting some marmalade … Well, the good news is this Paddington™ x Lush body wash contains all the oranges a bear could ever want, with orange peel, juice, oil and even orange blossom honey water. As well as putting the whole fruit in, this body wash comes with a wonderfully hydrating lather" (100g or 240g tubs, $15-$30). Also new and lemmable, Banoffee Pie Shower Gel: "Gooey, caramel-sweet and better than a slice of the real thing — not a soggy bottom in sight! Indulgent tonka and vanilla serve up all the decadence of the popular British banana toffee dessert, while 5% banana adds a skin-softening sweetness that you’ll simply go bananas for" (3 sizes, $11.50 - $36).