Viktor & Rolf will launch Flowerbomb Bloom, a new fragrance for women, in February. Flowerbomb Bloom is intended as a spring version / "airy sister fragrance" of 2005's Flowerbomb.
Flowerbomb Bloom was developed by perfumer Domitille Bertier. Per Ms. Bertier,
The idea for Flowerbomb Bloom is to give it a lot freshness, so the wearer will experience a wonderful burst of freshness. The top note is Pomegranate, a juicy sparkling fruit mixed with zesty mandarin that will make the wearer feel happy, energised and optimistic. The heart of the fragrance is the same as Flowerbomb Eau de Parfum with the Freesia, Rose and Jasmine but we’ve added a new accord called Liquid Air, a new ingredient that has been used for the first time in a fragrance to give it that added burst of freshness.
[...]
We have a scientist that goes over the globe to find the ingredients. The Liquid Air was found at a top of a mountain which is one of the key ingredients. We already had a solid base with the Flowerbomb Eau de Toilette so we looked for ingredients that add that extra burst of freshness.
Viktor & Rolf Flowerbomb Bloom will be available in 30, 50 and 100 ml Eau de Toilette.
(quotes via blog.debenhams, additional information via gradmann1864.de)
Yay, first to comment.
‘Liquid air’? I’m guessing that this is probably another deviant of
calone, circa 1990. We shall have to see how this is done.
I could be quite wrong but I suspect there is a bit of an ozonic note in the original Flowerbomb as well.
Some scientist climbed some mountain in some exotic locale and brought back several tanks worth of Liquid Air (insert eye roll here).
Yah. Thank you, science.
Nice work, if you can get it.
Hey, look…. Flowerbomb became anorexic.
Last time I checked, “Liquid Air” was just water. As in hydrogen and oxygen. Since when does water have a scent?
Since perfume?
Oh my god. Liquid air from the top of a mountain!! I. Am. Dying. Here in the PacNW we call that rain. Or snow. ????
I don’t imagine I’ll enjoy this perfume, but I have really enjoyed all comments it provoked.