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The gender-free niche fragrance market

Posted by Robin on 12 October 2016 4 Comments

According to a recent article in Pret-a-Reporter, the gender-free niche fragrance market is up 24 percent over last year, and is currently experiencing double-digit growth. "Five years ago there were fewer than 200 new niche fragrances, but last year alone there were over 1,000 new launches, and probably 950 of them were gender free," Amy Bourne, North American regional marketing director for International Flavors and Fragrances' told the website.

— Read more at Smelling Like a Dude (or a Lady) Is So Passé at Esquire.

Filed Under: perfume in the news
Tagged With: gender, niche perfume

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4 Comments

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  1. CobraRose says:
    12 October 2016 at 6:02 pm

    I guess “gender-free” is what we’re saying now instead of unisex?

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    • lillyjo says:
      12 October 2016 at 6:30 pm

      I was thinking the same thing. These words have very different meanings to me. But what do I know?

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    • Robin says:
      12 October 2016 at 7:16 pm

      Yes, and officially, has been for some time. Brands do NOT like the word unisex.

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  2. Lindaloo says:
    12 October 2016 at 8:15 pm

    The information I found most useful is that the number of new niche launches has risen to over 1000 in a year as opposed to around 200 annual releases five years ago. It’s like new restaurants — few will survive, and given the clutter, they won’t necessarily be the best. :-(

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