According to a recent article in Pret-a-Reporter, the gender-free niche fragrance market is up 24 percent over last year, and is currently experiencing double-digit growth. "Five years ago there were fewer than 200 new niche fragrances, but last year alone there were over 1,000 new launches, and probably 950 of them were gender free," Amy Bourne, North American regional marketing director for International Flavors and Fragrances' told the website.
— Read more at Smelling Like a Dude (or a Lady) Is So Passé at Esquire.
I guess “gender-free” is what we’re saying now instead of unisex?
I was thinking the same thing. These words have very different meanings to me. But what do I know?
Yes, and officially, has been for some time. Brands do NOT like the word unisex.
The information I found most useful is that the number of new niche launches has risen to over 1000 in a year as opposed to around 200 annual releases five years ago. It’s like new restaurants — few will survive, and given the clutter, they won’t necessarily be the best.