Perfumer Jean-Paul Guerlain, who (mostly) retired from the Guerlain house in 2002 (and who was fined in 2012 for racist remarks made during an interview in 2010), will join French perfumery start-up My Exclusive Collection:
"People will always be passionate about French perfumes and their international reputation is still very strong”, says Stéphane LAFFONT-REVEILHAC, President of "My Exclusive Collection", a French start-up specialising in luxury products and perfumes. Convinced of the power of the French "savoir-faire" in creating exceptional perfumes, he decided to contact Mr Jean-Paul GUERLAIN*, one of the most famous Noses in the world. Jean-Paul GUERLAIN could not resist taking up the challenge as a perfume creator again.
"Perfume is the most intense form of memory. It must be a promise of happiness. It also represents beauty, elegance, a touch of luxury, a personal and intimate journey,” said Jean-Paul GUERLAIN.
"Our aim is to restore the actual essence of traditional perfume creation and French craftsmanship with a collection of modern fragrances linked to today's world: universal, connected and ethical. A perfume is a work of art which must go through time and space against the grain of current trends dictated by the marketing and financial performance.” confirms Stéphane LAFFONT-REVEILHAC.
The first perfumes for Men and Women will be released at the beginning of 2017. Produced in France, respecting the highest level of bioethics and sustained development, the perfumes will also be included in a line of cosmetics and products for facial and body care. The collaboration between "My Exclusive Collection" and Jean-Paul GUERLAIN is a true innovation in the perfume world.
(via press release)