The first ad spot for Calvin Klein CK2. Below the jump, what it all means. If you'd prefer to stick with your own misty water-colored memories, here are CK One spots from 2014, 2011, 2009, or, again below the jump, a very old and somewhat fuzzy version from 1995.
the ck2 advertising campaign was shot by acclaimed photographer Ryan McGinley, whose unapologetic, controversial and real vision perfectly complements the spontaneity and thrill of ck2. the advertising creative features four stories that fold into one another in unexpected ways, creating authentic echoes between glances and the kind of lust or attraction couples can provide. against the backdrop of urban and natural settings, four couples play out the free spirited, raw and passionate narratives of today’s youth. The meaningful connections emphasize the thrill of life shared by two people and magnify the uniqueness of each relationship in our lives shared through a tapestry of experiences and emotion that ultimately define who we are.