Jonathan McCabe's short film for Aesop Tacit. Read more below the jump.
From Elusive Magazine:
The perfume is accompanied by a short video, by Australian generative artist and designer Jonathan McCabe, who converts information inputs into algorithms that direct movement of colour and pattern. American composer and musician Jesse Paris Smith created the haunting soundtrack. Stills from the video furnished 61 unique iterations for Tacit’s packaging, making it distinctively yet subtly diverse, and hinting at the olfactory pleasure to come.