Shiseido will launch Ever Bloom, a new fragrance for women. The brand hopes the scent will appeal to younger consumers and expand their business in Europe and the Middle East.
The 'abstract' white floral with a "transparent floral heart" was developed by perfumer Aurélien Guichard; the notes include orange blossom, musk and gardenia.
Shiseido Ever Bloom will be available in 30, 50 and 90 ml Eau de Parfum. It will debut this fall in parts of Europe and the Middle East, elsewhere in 2016.