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Bvlgari Eau Parfumee au The Bleu ~ new fragrance

Posted by Robin on 27 April 2015 29 Comments

Bvlgari Eau Parfumée au Thé Bleu

Bvlgari will launch Eau Parfumée au Thé Bleu, the fourth fragrance in the tea series that includes Thé Vert, Thé Blanc and Thé Rouge.

Eau Parfumée au Thé Bleu is "a manifesto to the gentle harmony of Oolong tea"; notes include blue tea, lavender and iris.

Bvlgari Eau Parfumée au Thé Bleu will be available in 75 and 150 ml Eau de Cologne and in matching body and home fragrance products. Look for it in July.

(quote via Bvlgari at Instagram, additional information via herworldplus)

Update: Eau Parfumée au Thé Bleu was developed by perfumer Daniela Andrier.

Another update: additional notes include shiso leaves, violet and musk.

Related...

Bvlgari Eau Parfumee au The Bleu, with an aside on Berdoues Assam of India ~ fragrance reviews

Filed Under: new fragrances
Tagged With: bvlgari, daniela andrier

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29 Comments

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  1. austenfan says:
    27 April 2015 at 10:26 am

    If this is good, it could be seriously good! I love the idea and once again the bottle is gorgeous. I thought they had discontinued Rouge, but apparently not.

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    • Sapphire says:
      27 April 2015 at 10:32 am

      I dunno. I checked the Bvlgari website and they had Vert and Blanc, but not Rouge. Kinda funny how they included it in the picture. But Bleu does sound gorgeous if it isn’t too fleeting.

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    • Robin says:
      27 April 2015 at 10:41 am

      I think it was discontinued, and I think they’re bringing it back.

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      • Robin says:
        27 April 2015 at 10:42 am

        Should add that I don’t know that for sure, but have seen 2 promotional pictures for Bleu and both included Rouge.

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      • vking says:
        13 May 2015 at 4:14 pm

        Any Idea where to find the Bleu?

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        • Robin says:
          13 May 2015 at 6:31 pm

          It has not launched yet, so far as I know.

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  2. Vanie says:
    27 April 2015 at 10:40 am

    I like the frosted glass! Did they change the packaging recently? My bottle of Au The Rouge (from a swap) isn’t like that (though still pretty). It makes a nice collection with the four versions!

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    • Robin says:
      27 April 2015 at 10:42 am

      You know, I’m not positive. It did used to have clear glass, but no idea when it changed.

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      • mjane3 says:
        27 April 2015 at 10:49 am

        My bottle of Rouge isn’t frosted, but oh how I wish it was! That red bottle is stunning.

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        • Vanie says:
          27 April 2015 at 10:53 am

          It is, isn’t!

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          • cazaubon says:
            27 April 2015 at 7:32 pm

            I have the old style bottle of Thé Rouge. Looks like they’re bring them all back with a new one – very exciting.

  3. girardEAU says:
    27 April 2015 at 10:44 am

    Will definitely give this a try.

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    • Robin says:
      27 April 2015 at 1:26 pm

      Me too.

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  4. mjane3 says:
    27 April 2015 at 10:48 am

    I have FBs of all three and use them regularly (particularly love rouge and vert). This is on the must-try list. Lavender and oolong sound great, but is blue tea a thing? Or just marketing speak?

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    • Vanie says:
      27 April 2015 at 10:54 am

      I was wondering the same thing…

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    • monkeytoe says:
      27 April 2015 at 11:10 am

      I don’t know when it started, but Mariage Freres has used The Bleu for oolong for as long as I can remember.

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    • Robin says:
      27 April 2015 at 1:26 pm

      Yes, blue tea is just another way of saying oolong!

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    • SicilianaNM says:
      27 April 2015 at 2:08 pm

      Just checked mine – it’s sort of a green-black spruce color. Another brand (or with a little imagination) could be dark blue-green/spruce. Ish.

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    • vking says:
      13 May 2015 at 4:11 pm

      I loved the Rouge and the Vert as well. Anyone know who has them?

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  5. ringthing says:
    27 April 2015 at 2:09 pm

    Now this one I’m looking forward to! I like all of the Bulgari teas.

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  6. Dusan says:
    27 April 2015 at 7:02 pm

    I better stock up on the Blanc and Vert while I can still get the older bottles because I’m afraid the new packaging spells REFORMULATION! Sorry about the caps 🙂

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  7. janebkrn says:
    27 April 2015 at 10:49 pm

    Is this by Elena? Sounds pretty. I wonder if it’s similar to his narcissis fragrance for Hermes.

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    • Robin says:
      28 April 2015 at 4:24 pm

      No, but don’t know who made it.

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  8. sweetgrass says:
    27 April 2015 at 11:38 pm

    I stopped by Sephora today on my way home from work to revisit these. I’d only ever tried the green and didn’t like it at the time. I’m wondering if it was just other smells interfering because it smelled nothing like I remembered (and better). Because of that first impression, I had kind of ignored this line. I remember getting something peppery and a little rubbery the first time I tried the green, but this time I actually smelled citrus and tea. I also tried the white for the first time, and I liked it too. It actually has better lasting power for me than the green.

    I’m looking forward to trying the blue. I like oolong teas and the floral notes they can have. I had one that had a hint of a lilac note in the scent. I think it was called baochong. I’d also love to try the red if I can find any, or if they re-release it.

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    • austenfan says:
      28 April 2015 at 8:58 am

      The older Bvlgaris were actually pretty good. The Vert, Pour Femme, Omnia and of course Black. The Rouge is quite nice as well, I never liked it as much as I do Vert but it’s a nice and very wearable fragrance.

      I too love oolong teas, there is such a variety amongst them and their fragrance can be amazing. The pairing with iris could make for a good perfume.

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    • mjane3 says:
      28 April 2015 at 5:13 pm

      I’m a fan of Rouge. It’s got a sort of milky tea quality in the dry down and a subtle sweetness. Reminds me of living in England and having “tea break” with my work buddies.

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  9. SmokeyToes says:
    28 April 2015 at 4:40 pm

    I’m a fan of all three, and as someone who loves lavender and iris in scents, this looks like it could be nice! I love several Bulgari scents (Black Pour Femme), so I’m looking forward to trying it.

    It may be silly, but I also love that particular color blue, kind of periwinkle/cobalt….

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  10. Masha says:
    29 April 2015 at 9:02 am

    I tried the The Vert in Chandler Burr’s latest “blind sniff” over at Luckyscent. I loved it, and realized that my mini of The Vert, which was 10 years old, had gone completely off. Pew! I don’t think these have the longevity that some heavier perfumes (with bases of benzoin and vetiver and the like) do. These colognes are more ephemeral, so I’m looking forward to trying these new, fresh-batch versions.

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  11. vking says:
    12 May 2015 at 4:28 pm

    It’s interesting, I just left a comment about missing Au The Rouge last week on FB. I LOVED it especially in the winter. One of my buds told me Bloomingdales has a new exclusive Bvlgari line, I wonder if this is it. If so I look forward to it as I like this line so much more than the Omnia collection.

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