Guerlain will launch a new luxury bridal fragrance, Le Bouquet de la Mariée.
The "tender floral" features notes of angelica, pink pepper, citrus, sugared almonds, rose, orange blossom, patchouli, vanilla, white musk and incense.
Guerlain Le Bouquet de la Mariée will be available in Extrait de Parfum, size and price unknown.
Guerlain Le Plus Beau Jour de Ma Vie will feature the same fragrance in a more affordable 60 ml Eau de Parfum (bottle not shown).
(via Monsieur Guerlain at Facebook)
Update: Le Bouquet de la Mariée is reportedly €750 for 125 ml Extrait de Parfum; Le Plus Beau Jour de Ma Vie is €200 for 60 ml Eau de Parfum.
Another update: In the US, Le Bouquet de la Mariée will be $1045; Le Plus Beau Jour de Ma Vie (shown just above) is $270.
I know that weddings are a big deal but it sort of bothers me that brides have been known to call their wedding day “the best day of my life” (the literal translation of “Le Plus Beau Jour de Ma Vie”) because that can only mean that it’s all downhill from there. You peaked at twenty-five! And now you can look forward to five or six decades of days that will pale in comparison! Might as well just get married and then kill yourself!
I am dying to know the prices of these.
It bugs me too, especially when it leads young people to spend so much money (average price of a wedding in the U.S. was $30,000 last year) because they think it HAS to be the best day of your life. Not knowing the best day of your life will happen some later time, when you least expect it, for free. You can’t buy it at the store.
I imagine the price on these will be huge; I hope they’ll be good.
The one shown is definitely a luxury edition. I would not imagine it’s affordable. I will update w/ the prices if I find them…
Pyramus ,LMAO!!!
I can’t help it, I always pay a little more attention to new Guerlains. But if I were getting married, I wouldn’t go for a “tender” scent. I feel like I’d go full rockstar and wear something big and probably a little dirty (’cause brides get to do whatever they want, right?).
Agree!
Married in Mugler
Guerlain loves their almonds. They pop up everywhere. lol
Yep!
I love everything from this starting from the bottle to the notes until they decided to murder it with pink pepper! (Pepper, regardless of colour, do NOT agree with my skin at all.
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Does anybody else think that pink pepper is so overused and abused already? They might as well release a Mon Honeymoon Spectaculaire with the “never attempted noveau combination” of rose and oud!
Yes! I loathe Pink Pepper and it’s in everything. I’m sure the flanker to this will have Oud and Rose. It’s almost guaranteed or some “red fruits blend”.
I tend to disagree on pink pepper. It has a bridging effect between top and middle notes, like bergamot does… yet we never seem to complain, “there’s bergamot in EVERYTHING!”
You’re allowed to dislike pink pepper, certainly. (I’m not a big patchouli fan, myself, and yet it’s present in small quantities in a number of fragrances I really love.) I suppose I’m just puzzled at the “if it has pink pepper it has to suck” attitude.
This subject is SO interesting to me! I strongly suspect the discrepancy has to do with the respective demographics that pink pepper and bergamot are associated with (very broadly speaking, of course there are exceptions on both sides): younger women and older men. One gets a lot more gravitas than the other, to the point that it starts to become hard to see that they’re actually pretty similar in their function and their ubiquity!
It reminds me of the excellent Owen Pallet essay about how, despite her being roundly dismissed by high-brow types, Katy Perry’s “Teenage Dream” is in fact brilliantly constructed on a musical level (http://www.slate.com/articles/arts/culturebox/2014/03/katy_perry_s_teenage_dream_explaining_the_hit_using_music_theory.html .) Pallet’s essay is doubly great since he himself is such a god among music snobs!
I think it might actually be even simpler than that, though your reasoning is certainly on the spot and I enjoyed it immensely, C.H.
Bergamot is used in classics while pink pepper is a new “note” (well, from the 90s actually) and therefore also appearing in many newer, derivative or “inoffensive” fragrances.
Therefore for the perfume snob (or newbie maturing into seasoned), bergamot=good, while pink pepper=bad.
I think as people smell different things and gain a better appreciation for notes they realize that one can appreciate things for what they are: as you said, technical aspects and methodology instead of just an effect or concept.
the Perfume Shrine
Should add, I likewise think no one has to like pink pepper (or Katy Perry!) if they don’t! (I’m sorta doubtful about how much progress anyone would really make trying to force themselves, anyhow.) I’m just very interested in how those preferences come to be, especially when a consensus seems to be established about it, as with pink pepper–and I should say, I myself feel very implicated in that consensus! I do like pink pepper but feel a little embarrassed about it, like this is an unsophisticated preference on my part! Which I think is so striking since three years ago I’d never even heard the term!
Have to disagree. Bergamot is mostly a top note and does “bridge” to the heart but then mostly disappears, at least, in the vast majority of fragrances — it’s a treat when it stars on its own.
Pink pepper lasts for hours, and has a tendency to smooth/flatten other notes. I don’t think it smells bad, I just think it makes everything smell flat when overused (bergamot provides lift, pink pepper does the opposite), and because it’s so ubiquitous and so loud, it has a tendency to make everything smell vaguely the same. Another way to put it, to me, bergamot provides an accent to other notes and can be (and is) in nearly everything without creating sameness. Pink pepper, by hovering above and smoothing other notes, creates sameness unless used very judiciously.
I cannot be the only person taken aback by the “best day of my life” shtick but charmed by the bottle.
(I got married 22 years ago, and probably won’t again – or at least not in the whole white-dress-big-party way. You’d think I’d be beyond this crap. Alas, I see that I am not.)
I think the bottle is very pretty, and the name — “Bridal Bouquet” — is a good one, so no, it’s not just you. But Guerlain has gone the way of all perfume houses recently, and I don’t have any faith that this will be good. Not that I’m ever likely to smell it or anything.
Could the tagline not translate to “The Most Beautiful Day of My life”?