Versace will launch Eros Pour Femme, the feminine counterpart to 2012's Versace Eros. Eros Pour Femme is due to launch next month in Italy, elsewhere in 2015, and will be fronted by Brian Shimansky (who starred in the Eros campaign) and Lara Stone. Per Donatella Versace,
Eros is the God of love, but for the campaign for Eros Pour Femme, I wanted it to almost seem as if Eros himself was being seduced, such is the strength of the woman.
Eros Pour Femme was developed by perfumers Alberto Morillas, Olivier Cresp and Nathalie Lorson. The notes include lemon, bergamot, pomegranate, lemon blossom, jasmine, peony, sandalwood, ambrox, musk and woods.
Versace Eros Pour Femme will be available in 30, 50 and 100 ml Eau de Parfum.
(via wwd)
I’m aware of the power of flankerization, but why not just call it Aphrodite? Eros Femme sounds so dumb.
Aphrodite would have been a great name! But we know they had to use Eros because it sold like gangbusters 🙂
It did??? It was a BLAH fragrance (but the bottle was stunning).
Ack, just realized I was mixing it up with Invictus, another blah scent with over the top advertising. WWD says Eros sold 3 million bottles so far though. That’s still a lot of bottles.
Eros himself fell for the beauty of Psyche if they wanted to be true to the mythology
I have a feeling their concern with being true to the mythology is minimal at best.
That Bottle is Super Gorgeous! I hope the scent is better than the Men’s version which for some reason has that Musk note that smells very Urinous and is like a Spike in your head.
I agree with TheNose. That musk smell is in most middle of the range men’s scents, Invictus and Eros being the main offenders.
I get repelled from the sniff of the bottle, let alone wearing it.