Ocean Bank, for example, went for “a premium fragrance that begins with mouthwatering mandarin, fresh watery ozone, and green cardamom notes, supported by black pepper and musk,” says Dublino. Helm Bank’s l’essence, developed as part of a complete sensory rebranding, includes hints of chocolate, oakmoss, and peppermint.
— Banks are getting on the scent marketing bandwagon. Read more at What Should a Bank Smell Like? at Bloomberg Business Week.