Burberry will launch Burberry Brit Rhythm, a new fragrance for men, later this month. Burberry Brit Rhythm is a flanker to 2004's Brit for Men, and is the brand's first fragrance developed in house — Burberry ended their licensing arrangements with InterParfums last year. The new scent was reportedly "inspired by the music in the brand’s DNA".
Burberry Brit Rhythm was developed by perfumers Dominique Ropion, Anne Flipo and Olivier Polge. The notes include basil, verbena, cardamom, juniper berries, black leather, patchouli, styrax, cedar, incense and tonka bean.
Burberry Brit Rhythm will be available in 30, 50 and 90 ml Eau de Toilette.
Update: see a review of Burberry Brit Rhythm.