Pop boy band One Direction will launch Our Moment, their debut fragrance, in August. The scent was named for Moments, a song from the band's first album.
Notes include pink grapefruit, wild berries, red currant, jasmine, freesia, frangipani, creamy musk, sheer woods and patchouli.
One Direction Our Moment will be available in 30, 50 and 100 ml Eau de Parfum and in a 10 ml rollerball; matching bath & body products will also be sold.
Update: see a review of One Direction Our Moment.