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One Direction Our Moment ~ new fragrance

Posted by Robin on 7 June 2013 22 Comments

One Direction Our Moment

Pop boy band One Direction will launch Our Moment, their debut fragrance, in August. The scent was named for Moments, a song from the band's first album.

Notes include pink grapefruit, wild berries, red currant, jasmine, freesia, frangipani, creamy musk, sheer woods and patchouli.

One Direction Our Moment will be available in 30, 50 and 100 ml Eau de Parfum and in a 10 ml rollerball; matching bath & body products will also be sold.

(via wwd)

Update: see a review of One Direction Our Moment.

Filed Under: new fragrances
Tagged With: celebrity perfumes, one direction

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22 Comments

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  1. jonr951 says:
    7 June 2013 at 6:07 am

    I know I don’t have the best of taste when it comes to fragrance bottles, I love the Nicki Minaj bottle and I’m not afraid to say it, LOL, but I saw a live shot of this one and ICK! I definitely won’t be hunting this one down. Haha! : )

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    • Robin says:
      7 June 2013 at 6:44 am

      That cap looks like it’s trying to cover too many bases, if you know what I mean.

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      • jonr951 says:
        7 June 2013 at 7:01 am

        That it DOES! It failed, IMHO. : )

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  2. Persolaise says:
    7 June 2013 at 6:47 am

    I can just see my nieces salivating with anticipation!

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    • Robin says:
      7 June 2013 at 8:32 am

      Betcha lots of nieces are going to get this for their next birthday 🙂

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      • kaos.geo says:
        7 June 2013 at 10:38 am

        Yes count me in. My best friend’s children all call me “uncle” and the oldest turned 15 last year. She is a 1D rabid fan. So count me in on the uncles-who-financially-support-1D hehehehehehe

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  3. idw1407 says:
    7 June 2013 at 6:52 am

    Hmmmm! Mr Cowell must be coining it in.
    Fruity-floral. Looks very cheap and I’m gonna take a guess that it probably smells it too!
    That lid reminds me of a cheap copy of the Vivienne Westwood logo?
    However, teen girls are gonna love it and shopping malls on a Saturday will have a fog of the fragrance wafting round the department stores.

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    • Robin says:
      7 June 2013 at 8:33 am

      Don’t know if it is a fruity floral or not, but probably. Yep, VW logo is spot on.

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  4. sinnerman says:
    7 June 2013 at 6:55 am

    I love the look on the guys face in the top right corner, sums up how I feel about this one “disinterested”
    I hope Vivian Westwood does not see this bottle !

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    • Robin says:
      7 June 2013 at 8:33 am

      LOL!

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    • Omega says:
      7 June 2013 at 6:07 pm

      Haha.

      No, he’s trying to look lonely..he needs a girl.

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  5. mutzi says:
    7 June 2013 at 1:05 pm

    I am so old. I have no idea who they are, but my 12 year old niece probably does and will probably want this. I think I will buy her one of the Daisy scents instead.

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  6. kindcrow says:
    7 June 2013 at 2:30 pm

    I have no interest in smelling this, but I was struck by the absence of any absurd notes. I mean, where is the unicorn fruit energy drink accord?

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    • Omega says:
      7 June 2013 at 6:04 pm

      It will be in the flanker, of course! Don’t you worry.

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  7. peter says:
    7 June 2013 at 4:58 pm

    Where’s the DIRECTION to the nearest exit?????

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    • Omega says:
      7 June 2013 at 6:03 pm

      This. It reminded me of the ‘pink lady’ on that Dog Whisperer episode. If you haven’t watched it, ya should, it’s too funny. A lady obsessed with the color pink..even dyed her dog a pink color..it’s a little weird lol..but funny. Cesar walks in and you can tell he’s creeped out, lol.

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  8. Katrina says:
    7 June 2013 at 6:27 pm

    Hard to get excited about this one but I hope it’s nice for the sake of all those teen girls who will be wearing it.

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  9. Marjorie Rose says:
    8 June 2013 at 10:13 am

    When my students first started to bring up One Direction, I jumped to the conclusion that they were a Christian rock band–such an odd name! Somehow, I’ve managed to fail to look them up on Youtube, in any case.

    I suppose I will have to do my research and sniff this–so I can recognize it in the hallways next fall.

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    • Marjorie Rose says:
      8 June 2013 at 10:14 am

      Oh, and I like that it’s an EdP rather than EdT. I’m sure stronger and more concentrated is *exactly* what it will need! 😉

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  10. MCocteau says:
    8 June 2013 at 10:55 am

    Flowerbomb!!!

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  11. eminere says:
    11 June 2013 at 7:51 am

    Good god.

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  12. Oakland Fresca says:
    14 June 2013 at 3:23 pm

    Upon asking my boys if they had ever heard of One Direction:

    12-year-old: Yes. They are terrible.
    10-year-old: Well, they have one song that is good…

    Who are these people and why do my kids know about them, and why oh why are they marketing fluffy perfume bottles–Vera Wang crossed with a Smurf?

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