• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

The game is on

Posted by Robin on 12 September 2012 12 Comments

Actress Jessica Chastain for the new Yves Saint Laurent Manifesto. Below the jump, le making of.

 

Filed Under: perfume in the news
Tagged With: video, yves saint laurent

Advertisement


12 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Lys says:
    12 September 2012 at 12:42 pm

    In spite of an overt “feminist” set-up (it’s called Manifesto FGS) it feels like the woman in the ad is pretty damn disempowered.

    I’m just pining for a return to the days when a woman in an ad could be a masterful artist who used a brush instead a naif using her body. (I’m at a loss remembering the perfume ad with the woman painting the male nude model.)

    May be obvious but the final image of the ad channels Yves Klein’s Anthropometries.

    Also editing pet peeve, music is too literal, and when the auctioneer says “sold” and the music syncs with “Go!,” I cringed.

    Log in to Reply
    • Robin says:
      12 September 2012 at 1:08 pm

      A statement by someone at L’Oreal pretty much sums it all up, I think (this is from wwd):

      “An aspiration of women today is to be admired and desired, continued Bezy, adding, “and, for us, this fragrance celebrates those women.”

      So their idea of “manifesto” is perhaps not so feminist ;-)

      Log in to Reply
      • Lys says:
        13 September 2012 at 10:52 am

        OMG that quote is funny.

        Log in to Reply
  2. TexasSnow says:
    12 September 2012 at 12:55 pm

    I’m reminded of fingerpaints in kindergarten, and why is she buying her own work at auction? Does the purple mean it’s another red berry concoction?

    Log in to Reply
    • Robin says:
      12 September 2012 at 1:09 pm

      It’s supposed to be a woody oriental, but I haven’t smelled it.

      Log in to Reply
  3. APassionateJourney says:
    12 September 2012 at 3:39 pm

    How in the heck are they gonna condense that down to 15 or 30 seconds? That’s a commercial where you have to watch the whole thing

    Log in to Reply
    • Robin says:
      12 September 2012 at 3:49 pm

      Yes…they’re going to have to mostly skip the “auction” idea I think.

      Log in to Reply
  4. APassionateJourney says:
    12 September 2012 at 3:39 pm

    P.s, I’m so annoyed that this doesn’t come out until next year in the u.s! Hate it when they do that

    Log in to Reply
    • MCocteau says:
      12 September 2012 at 3:45 pm

      Don’t be. you’re not missing much. ;(

      Log in to Reply
  5. AnnE says:
    12 September 2012 at 8:17 pm

    A question for Isabella Rossellini (or whoever owns the license to her perfume of the same name): aren’t you going to sue these people?

    Log in to Reply
  6. peter says:
    13 September 2012 at 8:59 am

    Since it’s a woody fragrance is that why she looks so wooden?
    But i LOVE those rooms with the paneling (more wood!) and chandeliers.

    Log in to Reply
  7. Querelle 3 says:
    14 September 2012 at 5:58 am

    Generic and boring. I guess with Manifesto, Yves Saint Laurent is now officially DEAD..

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "Cult Shop: the perfumer drawing on her Māori heritage" (financial times) https://t.co/9HmkvBfcvm, 2 hours ago
  • Imaginary Authors' limited edition Decisions, Decisions from 2020 is available again for a limited time… https://t.co/CL55QrsyTB, 2 hours ago
  • "Scent-a Fe: New Mexico could be first state with official aroma" (guardian) https://t.co/zt7NB3n20L, 5 hours ago
  • "The Smell of Magic: A new crop of scents reference long-held beliefs about the connection between perfume and the… https://t.co/6OeiuFOYtf, 5 hours ago
  • "Can 'perfume regression' solve your stress problem? I put it to the test" (cosmopolitan via yahoo) https://t.co/SRtzlLLFd4, 5 hours ago

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2022
November 2022
October 2022
September 2022
August 2022
July 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

4 January ~ damage poll
4 February ~ winter reading poll

TBA April ~ swap meet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.