Canadian model Simon Nessman for the new Giorgio Armani Acqua di Giò Essenza. Six minutes, including a short film (3 1/2 minutes; lots of waves & abs), two shorter television spots and a low-key (and even less informative than usual) "making of" segment.
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Beautiful film – makes me want to go on holiday! Not sure it makes me want to buy Armani perfume
Too long for what I learned from it, but yes, I will take the beach!
OK, where to begin…
Madonna and Herb Ritts made a much better video with the exact same look, 20 something years ago (“Cherish”).
He looks like he is swimming at his Freshman high school meet.
When is the ultra skinny, ultra pouty, ultra-young look going to end????
I think the older designers get, the younger their models have to look (I am NOT an old fart, just look at my models!!!)
Ok, the rant is over.
Ha…that is definitely the look now, & don’t see that it will stop being the look any time soon, sorry!
Very enigmatic commercial … not sure it’s told me much about the fragrance other than it just may be of the marine/aquatic variety (but that’s just a guess!
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The 30 second spots are as informative as the whole thing, you’re right.
He’s very squinty in the print visual.