• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Acqua di Gio Essenza

Posted by Robin on 27 June 2012 7 Comments

Canadian model Simon Nessman for the new Giorgio Armani Acqua di Giò Essenza. Six minutes, including a short film (3 1/2 minutes; lots of waves & abs), two shorter television spots and a low-key (and even less informative than usual) "making of" segment.

Filed Under: perfume in the news
Tagged With: armani, video

Advertisement


7 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. nathanthomas50 says:
    27 June 2012 at 10:15 am

    Beautiful film – makes me want to go on holiday! Not sure it makes me want to buy Armani perfume

    Log in to Reply
    • Robin says:
      27 June 2012 at 11:42 am

      Too long for what I learned from it, but yes, I will take the beach!

      Log in to Reply
  2. peter says:
    27 June 2012 at 11:21 am

    OK, where to begin…

    Madonna and Herb Ritts made a much better video with the exact same look, 20 something years ago (“Cherish”).

    He looks like he is swimming at his Freshman high school meet.

    When is the ultra skinny, ultra pouty, ultra-young look going to end????

    I think the older designers get, the younger their models have to look (I am NOT an old fart, just look at my models!!!)

    Ok, the rant is over.

    Log in to Reply
    • Robin says:
      27 June 2012 at 11:43 am

      Ha…that is definitely the look now, & don’t see that it will stop being the look any time soon, sorry!

      Log in to Reply
  3. Mrs.Scents says:
    27 June 2012 at 11:32 am

    Very enigmatic commercial … not sure it’s told me much about the fragrance other than it just may be of the marine/aquatic variety (but that’s just a guess! ;-) )

    Log in to Reply
    • Robin says:
      27 June 2012 at 11:42 am

      The 30 second spots are as informative as the whole thing, you’re right.

      Log in to Reply
  4. eminere says:
    17 July 2012 at 11:23 am

    He’s very squinty in the print visual.

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "D.S. & Durga founders on building their business: ‘There are no rules’" (glossy) https://t.co/sS437k795O, 3 hours ago
  • "You're Probably Making At Least One Of These Perfume Mistakes" (and it probably doesn't matter. instyle) https://t.co/otEVzNVKyh, 3 hours ago
  • Updated info on Regime des Fleurs Tears https://t.co/bNPNPDGRVJ, 3 hours ago
  • "Luxury perfume pioneer Frédéric Malle on hot China market, wannabe niche fragrances and buying perfume online" (so… https://t.co/ZlIJKQDKBV,
  • "Corpse flower on WSU Vancouver campus about to bloom again" (fox12oregon) https://t.co/OWe1pYenwr,

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

TBA September ~ fall swapmeet

TBA October ~ fall splitmeet

List of upcoming Friday projects

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2022 Now Smell This. All rights reserved.