Gucci will launch Gucci Première, a new fragrance for women fronted by actress Blake Lively and named for the Gucci Première couture line. Première reportedly "takes inspiration from Hollywood glamour and the iconic women of Hollywood's golden era."
Gucci Première is a floral woody musk; the scent features notes of bergamot, orange blossom, white flowers, musk, leather and wood.
Gucci Première will be available in 30, 50 and 75 ml Eau de Parfum. It is expected to launch in July.
Update: see a review of Gucci Première.