Posted by Robin on 19 March 2012 9 Comments
Another ad for Axe Anarchy.
I can see how this would appeal to 14 year-old boys. Not sure why a girl would like this.
If I were a 14 year-old girl ( I presume their target audience) this would terrify me. I would be very worried about immense competition for boys by unseen hordes of soccer-outfitted amazons.
I think it’s hysterical — I often like their advertising. Doesn’t really make me want the fragrance (I’m also way outside the target age) but I appreciate the humor, which is too often missing in fragrance ads.
I can vaguely remember those falling in love;raging hormone/wild lust days feeling pretty much exactly like that!
It is true that at that age, it can seem like the most important thing in the world!
Trivia, this was mostly shot here in Buenos Aires, and my sister was an extra! she was in between jobs a couple of months ago and went for a casting call…
But I don´t se her among all these people bummer.
I haven´t tried this yet. But I am using Axe Twist right now.
I agree that the target is 14 year olds… but trust me from what I see in the facebook wall of my 14 year old “niece” (the daughter of my best friend) the ones that should be worried are the boys!
The only thing that is not Buenos Aires is the last city skyline shot.
How cool! I wonder if she is in there and you just haven’t found her yet — that would be fun.
Oh Robin I spoke with my sister.. it seems there was a confusion, she did one for “Schock Top Beer” around the same time… it was on the same street but the budget apparently was WAY lower than this !!! LOL
And she won´t say if she was one of the girls in bikini or not! hehehehehee
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