Shaun, and below the jump, Tom, for Axe Daily Fragrance. In French.
Axe tries out "a broader vision of masculinity" with their latest ad campaign.* Hat tip to Jessica!
*Quote via Axe ditches ‘The Axe Effect’ and grows up at CreativeReview.
The latest promo from Axe, for their new fragrance, Axe Peace. You can read more about the campaign at Axe, Switching Gears, Strikes a More Earnest Tone at the New York Times.
A Brooklyn prep school was briefly shut down yesterday and eight students were hospitalized after a noxious gas was released into one of the classrooms that later turned out to be Axe body spray.
— Read more at 'Noxious Odor' That Shut Down School Turns Out to Be Axe Body Spray at Gawker. Hat tip to Kevin!
What happens when a fortysomething women walks around smelling like a 13-year-old boy for a week? Mostly nothing. As it turns out, ours is a culture in which, as a general principle, people don’t really feel comfortable commenting on your scent, even when it is so powerful as to be causing climate change. So even if you apply Axe before a funeral—as I did—nobody is going to grab you by the arm and ask you to please leave.
— Columnist Dahlia Lithwick finds out what it's like to wear Axe. Read more at Axes of Evil at Slate. Hat tip to Jan, C.H. and Aparatchik!