We are now accepting entries for the 2012 Prix Eau Faux, our not-annual contest to reward excellence in "creative fragrance writing", e.g., fake ad copy.
We have assembled a distinguished panel of judges for this year's contest, including a bunch of us from Now Smell This (me, Alyssa, Angela, Christine, Jessica and Kevin), plus this year's guest host, Musette from Perfume Posse.
The judges will select a group of semi-finalists, and then the readers will vote on a grand prize winner.
What's the point?
We love reading gloriously over-the-top fragrance ad copy. The ad copy that originally inspired our first contest back in 2008 was from By Kilian — in three short sentences, they managed to work in Faust, Rimbaud, Macbeth, 50 Cent, Snoop Dogg, Pharell Williams and Baudelaire, and then they opened a fragrance description with the wonderful phrase "Beneath the pseudoinnocence displayed by Bergamot from Calabria...". In the spirit of the Bulwer-Lytton Fiction Contest (aka "The dark and stormy night" contest), we wanted to know if our readers could do even better. In 2008, they did pretty well (take a look at the finalists and the winner) so we did the whole thing again in 2010 (here are the finalists and the winner).
What to do:
Think of a name for your new perfume house and your first perfume. Write a SHORT paragraph introducing your new perfume house to the world, and then a SHORT paragraph introducing your debut fragrance.
Try to stick to 5-6 sentences total. Entries that are more than 8 sentences or 175 words will be automatically disqualified.
The best entries will be funny and pretentious and at least vaguely plausible.
The winner gets a $150 gift certificate from our friends at Aedes de Venustas.
The winner will be informed by email; the gift certificate will be sent via snail mail.
You may enter as many times as you like.
Entries are to be sent via email to robin at nstperfume dot com (replace "at" with "@", dot with ".", and remove any spaces). It would help if you would put "Prix Eau Faux" in your subject line.
Include your entry in the body of the email (we won't open attachments).
Also include your name, and if you like, whatever pseudonym you'd like us to use should we post your entry online.
Entries must be original. We already know there is lots of funny ad copy out there, but please, write your own. Entries are to be text only: no images.
We will be accepting entries through the end of March, 2012. The semi-finalists will be selected in early April.
Questions? Post them in the comments.