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I don’t care

Posted by Robin on 3 February 2012 16 Comments

Model Sean O’Pry in a quick ad for the new Viktor & Rolf Spicebomb.

Filed Under: perfume in the news
Tagged With: video, viktor rolf

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16 Comments

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  1. lucasai says:
    3 February 2012 at 2:13 pm

    Wow! Exploding fragrance! It’s a bomb, spicebomb to be certain ;P
    Might try it when it arrives to my market. And am I the only one who thinks this music doesn’t fit the commercial

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    • Dilana says:
      3 February 2012 at 2:20 pm

      The music seems to be saying, I don’t care about you in the least, go away and stop bothering me.
      So is the fragrance designed to repel annoying pests (of the two footed variety)?

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      • lucasai says:
        3 February 2012 at 2:59 pm

        let’s hope the fragrance doesn’t work that way 😉

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    • Robin says:
      3 February 2012 at 3:16 pm

      More than that, I’m not sure the commercial fit the scent. But far more conventional than what they went for with Antidote.

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    • eminere says:
      4 February 2012 at 5:51 am

      I don’t think the music suits the copy either, except to me I thought it was more a cheeky dare by V&R to the consumer *not* to like it.

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  2. moore says:
    3 February 2012 at 2:46 pm

    The bottle is so beautiful! Hope this doesn’t smell like Burberry The Beat Men, a black pepper bomb!

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    • lucasai says:
      3 February 2012 at 3:00 pm

      the grenade flacon is nice

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    • Robin says:
      3 February 2012 at 3:22 pm

      I love pepper (Marc Jacobs Bang!) but not sure we need another right now.

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  3. wondermelmo says:
    3 February 2012 at 3:34 pm

    This reminds me of the song Peter Cook performs in Bedazzled. Hilarious.

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    • Robin says:
      3 February 2012 at 8:22 pm

      See youtube link below…

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  4. RusticDove says:
    3 February 2012 at 4:32 pm

    “I don’t care.” What’s the point exactly?

    There’s this weird dichotomy. Perfume is transcendent. Perfume commercials (for the most part) are mind numbingly dumb. What’s up with that?!

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    • Robin says:
      3 February 2012 at 8:22 pm

      It’s a very rare perfume commercial that isn’t dumb, it’s true. But I would argue that they’re still frequently better done than the fragrances themselves!

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  5. prism says:
    3 February 2012 at 7:05 pm

    video to the song

    http://www.youtube.com/watch?v=ko2IIvE34WY

    its a bit old

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    • Robin says:
      3 February 2012 at 8:21 pm

      Thanks!

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  6. Subhuman says:
    4 February 2012 at 3:16 am

    Well, that was a non-commercial if I’ve ever seen one. I still want to sniff the fragrance in spite of it.

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  7. eminere says:
    4 February 2012 at 5:52 am

    That thing he’s chewing is distracting.

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